Sephora ION Orchard Opening!

Last Friday (22nd July), I did the craziest thing I’ve ever done in all 21 years of my life. I queued from 7am to 12pm for the grand opening of the new Sephora ION Orchard! But that’s not all. After that I queued another hour to make payment. So in total I spent 6 hours queuing at Sephora!!! Round of applause for me please. I have no idea how I lasted so long. 😛 Grab a cup of coffee, this is going to be a rambly post.

Sephora ION orchard

Being a University student, I don’t have classes every day so I happened to be free on Friday. I thought, why not go and queue! After all, Sephora was giving away $100, $50 and $10 vouchers to celebrate the opening of their new outlet. Previously Sephora was located at level 1 in ION, but now they have moved to B2.

By the time I reached at 7am, the queue was very long and I was told that the first people in line started lining up at 10pm the night before! Wow, really admire their dedication! At around 10am, the queue was about 800 people! No kidding. There was also one girl who traveled all the way from Batam to come for the opening! Wow right?!

Sephora ION orchard 2016

Sephora ION Orchard

I’m sure y’all are dying to know if I managed to snag the $50 voucher. The answer is no. *sobs sobs* My number was 218 so I only received a $10 voucher and gift pack. 🙁 🙁 🙁 I try to comfort myself by telling myself that I have too much makeup already and I don’t need any new makeup! I probably have enough makeup to last me for the next 50 years.

Sephora Ion orchard
Sephora ION orchard singapore

I didn’t take many photos of Sephora because it was SO crowded. The queue for payment was so long that it went all the way outside before winding inside again. The counters were jammed pack with people, and without a doubt, the most popular brand was Kat Von D! The prices of KVD here are quite reasonable, with the Everlasting Liquid Lipstick retailing for $31 and the Shade + Light Contour Face Palette was $73. I swatched the lightest shade of the Lock-It Foundation and it matches me very well. If you are super fair, and brands such as (MAC, Dior, Clinique, Chanel) are all too dark for you, you will LOVE KVD because it’s incredibly pale!

Kat von d lipsticks

I saw that the Jaclyn Hill x BECCA face palette was selling like hotcakes. I didn’t pick that up because I’m getting the split pans instead! The split pans will be arriving in August. 🙂 GraveyardGirl Bunny x Tarte Swamp Queen palette was available exclusively to ION only, and it was also selling out fast!

Sephora Ion orchard
Sephora Ion orchard benefit cosmetics
Cover FX Sephora ION orchard
Sephora ION orchard
This Sephora is the largest Sephora in Singapore and there are plenty of brands available! Kat Von D, Becca, Cover FX, Burberry, Guerlain, Marc Jacobs, Too Faced, MakeUp Forever, and many many more. I would say the size is comparable to the Sephora located in Times Square, in New York City. (Times Square may be bigger.)

Oh how I miss Sephora Times Square! Just thinking about it brings back memories. The first time I was there was in 2012 when I went there completely bare-faced, fresh off the airplane. A 22-hours flight, mind you. Our hotel room was not ready yet so naturally the first shop I had to go to was Sephora. 😉 I walked in and a really friendly SA attended to me. I had a long list of items and she helped me to find everything. After that she gave me a quick makeover and I went from blah to radiant. Despite this happening so long ago, I’ll always remember her! She was the friendliest SA I have ever encountered in my life. Haha.

If you’re wondering what are the “must buy” items, here is a quick list of my favourite items from Sephora:

  • Urban Decay Eyeshadow Palettes
  • Urban Decay Primer Potion
  • Urban Decay Vice Lipsticks
  • Too Faced Eyeshadow Palettes
  • Makeup Forever #1 Artist Palette
  • Makeup Forever HD Pressed Powder
  • Marc Jacobs #Instamarc Light Filtering Contour Powder
  • Tarte Maracuja Creaseless Concealer
  • Urban decay vice lipsticks

    I swatched a couple of the Urban Decay Vice lipsticks on my hands but I couldn’t decide which to get. With 100 shades, there are so many that caught my eye. Some of the colours I’m considering are Sheer Shame, PDA, Psycho and Frenemy. I didn’t get a chance to try the colours on my lips so I’ll probably return another day.

    Tarte swamp queen palette

    Here’s my humble little haul which I posted on Instagram. I picked up only one item which is the Graveyardgirl Bunny x Tarte Swamp Queen palette! This eye and cheek palette consists of neutral-matte and bold eye shadows, together with a universal bronzer, blush, and highlighter. I’m on a makeup ban actually so I think I controlled my spending well. Let’s hope this ban lasts till September at least.

    Well, that’s the end of my adventure last Friday! If you’re still reading this, thanks for reading all the way! What are your “must have” products from Sephora? Do share!

    Sephora ION Orchard is located at:
    2 Orchard Turn #B2-09 S(238801)
    Phone: 6836 5622
    Opening Hours: 10am – 9:30pm

    This is not a sponsored post. I just adore Sephora.


    Find me on Instagram @mybeautymusings and Facebook!

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