Work has been piling up lately so I apologize for the lack of posts. As always, you can find me on Instagram Stories if you want to know what goes on in my daily life. 😉 A few weeks ago, I had the chance to preview a new skincare line called 277 Series, developed by a team of doctors from South Bridge Aesthetics Clinic and Knightsbridge Clinic.
277 Series is a brand that is backed by science, and created to suit the hot and humid Singapore climate. Products are made in South Korea, USA or Japan. During the event, we had the chance to talk to the doctors and ask them questions. I found myself surrounded by passionate doctors, who wanted to create products that are of good quality and value to help every individual, be it guy or girl, achieve their dream skin. Shout out to Dr Winston Lee and Dr Jason Pek who were super friendly and extremely knowledgeable.
To easily identify the products, each range has been colour coded.
Blue: This range is for normal skintypes. What stood out the most from this range would be the Ultra Light Moisturizer ($95 SGD), made of gingseng, ginkgo, rosemary and glycoproteins, coupled with aloe vera, chamomile and lavendar. Aloe vera is said to help with calming the skin so I can definitely see this working on even the most sensitive skin types. 🙂
Green: Those with trouble skin or acne prone skin, this range is your saviour! The DoubleX Essence ($100 SGD) contains Glycolic Acid and Lactic Acid meant to help with the exfoliation of skin and reduce the appearance of acne, blackheads, whiteheads and nasty sun spots. I didn’t test any of these products as my skin is dry like the Sahara desert so this range did not appeal to me.
Purple: Anti ageing and anti pigmentation range. In my opinion, the star of this range would be the Eye Bright Serum ($300 SGD). This contains proprietary Peptide blends (Matrixyl, Haloxyl and Eyeliss) with Biotin, Biotinyl Peptide Tripeptide-1, Myristoyl Pentapeptide-17 and Grape Stem Cell. Ok I will be honest here, I had no idea what those ingredients were until I Googled them and found that they are ingredients to increase in lash length when the peptide is used in eyelash serums. Personally, I wouldn’t put eye serums literally on my eyelashes. Just dab a small size amount around your eye area and you are good to go!
Yellow: The Yellow bottles were the sun protection range. I was immediately intrigued by the SPF 50 Sun Protect Ultra Lite ($95 SGD). The lightweight fluid texture makes it ideal for wear with makeup. There is a tinted version as well, which is great for those who want something quick and don’t wish to apply makeup on after that. Do remember to remove your sunscreen properly at night, with micellar water or makeup remover to ensure that your pores won’t be clogged.
The most talked about product would definitely be the Vit C Intense ($280 SGD) which contains small capsules that contain a serum packed with a cocktail of ingredients to give your skin a nice glow. It absorbed into the skin quickly, leaving my skin smooth like a baby.
One of the highlights of the event would be the models who forgot to button their PJs. They were nice enough to pose for a picture and do what they do best – look handsome.
I would recommend 277 Series to anyone looking to improve their skin or are sick of buying and trying products that don’t work. This is indeed a pricey brand but premium products always come at a cost. 🙂 Let’s think of it this way, if you invest in your skin now, you won’t have to worry too much in the future.
277 Series is available at Skin Concierge at 279 South Bridge Road, Singapore 058826.